From November 5th to 7th, Rwanda’s finest floriculture will be on display at the International Floriculture Trade Fair (IFTF) in the Netherlands, held at stand C5.06 under the esteemed Rwandafresh brand. This year's participation marks another milestone as Rwanda takes the global stage, showcasing its floral excellence to an international audience. Represented by Bella Flowers and supported by the National Agriculture Export Development Board (NAEB), Rwanda's delegation aims to captivate the global market, enhance its brand visibility, and attract a broader clientele.

"IFTF 2024 is a fantastic opportunity for Rwanda to establish meaningful connections with buyers worldwide," says Ms. Janet Basiima, Division Manager of Export Markets Development & Innovation at NAEB. "It’s a chance to elevate our industry on a global scale and highlight the quality of Rwandan flowers."

Mr. Gedion Demissie, Senior Advisor from Bella Flowers, echoes this sentiment sharing that the IFTF is a strategic platform to build relationships with new clients across Europe and Asia, positioning Rwandan flowers as a distinguished choice globally.

“Our goal is to make Rwandan Roses a symbol of excellence in the global flower market. By embracing eco-friendly practices and empowering our local communities, we are building an export model that not only meets market demand but also enhance Rwanda’s reputation as a sustainable and innovative player in agriculture. The international community can now enjoy premium sustainable-grown Rwandan roses, backed by a dedicated industry that embodies Rwanda’s values of quality, integrity, and environmental stewardship.”

With Rwanda’s presence at IFTF, the nation’s floriculture sector is set to thrive as new market opportunities are explored, increasing flower exports and fueling growth. Rwanda’s participation will strengthen its industry by enhancing production strategies and showcasing the potential of Rwandan flowers to an international audience.

About IFTF

The 2024 International Floriculture Trade Fair (IFTF) is shaping up to be the biggest yet, spotlighting 151 premier flower growers from around the world—a remarkable 10% increase from last year’s lineup of 137. With exhibitors representing 13 nations, this year’s event marks a milestone: for the first time ever, flower growers will comprise over half of all participants, rising from 47% to an impressive 53%. This historic turnout underscores the IFTF’s growing influence as a global hub for floral excellence and innovation.

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