Rwanda brought its products, flavours and business stories to the Embassy Festival in The Hague on 5 September 2026. From noon until 20:00, Pavilion 7 stayed busy with visitors keen to explore the Land of a Thousand Hills.

Products with people behind them

Hifany.nl, Kwesa Collection, MAT77 Bags and Jean-Claire presented premium coffee, beverages, fashion and accessories. Their work gave international visitors a close look at Rwanda’s creativity, entrepreneurship and commitment to quality.

Made in Rwanda TRIBUNE shared stories about the country’s businesses and expanding creative industries. The Embassy team also spoke with visitors about tourism and commercial opportunities. Some guests recalled their own journeys through Rwanda, while others discovered the country for the first time.

Flavours that started conversations

At the RwandaFul Foodcourt, The African Granary served East African dishes throughout the day. Herbs and spices filled the air as food created a natural meeting point for conversation. The Hague restaurant, located at Parkstraat 37, extended Rwanda’s warm hospitality beyond the pavilion. Click here for more information and to make a reservation.

The strong public interest offers a promising foundation for new connections between Rwanda’s producers and international audiences.

Click here to watch the photos in the online album.