The global floriculture community came together at the International Floriculture Trade Fair (IFTF), from 9th November 2022 until 11th November 2022. With exhibitors from over 25 countries and trade visitors from over 115 countries, IFTF can be called one the most important, if not the most important international trade fair for the world floriculture industry.

Rwanda’s participation in the IFTF was made possible by the close collaboration between the Embassy of the Republic of Rwanda in the Kingdom of the Netherlands and the National Agricultural Export Development Board (NAEB). The participants from Rwanda include representatives from Bella flowers, Oxfam and Duhamic-ADRI as well as two local farmers.

Mr. Patrick MANZI MBAYIHA, Chief Marketing Officer of Bella Flowers, on behalf of Rwandan flower exporters, said that "Although we sell more than 90% of our flowers to the Dutch market, we know that their final destinations are in countries that are currently embroiled in political and economic strife. But we came here to shape our business strategies while learning from our peers in other flower-producing countries, and we are hoping for the best in the flower trade going forward."

Click here to watch the interview with Mr. Patrick MANZI MBAYIHA.