The global floriculture community came together at the International Floriculture Trade Fair (IFTF), from 9th November 2022 until 11th November 2022.

With exhibitors from over 25 countries and trade visitors from over 115 countries, IFTF can be called one the most important, if not the most important international trade fair for the world floriculture industry.

Although the exhibition is held in Holland, the majority of buyers is international, which is therefore the prime visitor profile of this yearly held event. Having almost 300 companies in the hall, this year’s edition is marking its 12th edition with sufficient room to grow.

It is a platform where the best and newest available products can be found and latest developments & trends are being discussed.

Rwanda’s participation in the IFTF was made possible by the close collaboration between the Embassy of the Republic of Rwanda in the Kingdom of the Netherlands and the National Agricultural Export Development Board (NAEB). The participants from Rwanda include representatives from Bella flowers, Oxfam and Duhamic-ADRI as well as two local farmers.

Click here to watch the interview with Ambassador Olivier J.P. Nduhungirehe.